Discover Your ‘Ugly’ Why

Image Courtesy of Steven Lewis

Why do we do the things that we do? It’s a simple question, but a profound one. When we start with ‘Why’, as author and TED talker Simon Sinek explains, we gain a filter to make choices that lead to greater fulfillment.

I call this ‘Why’ the noble why, or your public-facing why. It is valuable. It is helpful. You can post your noble why on social media without regret. You can share it with friends and family. But there…